Wednesday, May 20, 2009

History of kingfisher

It all began with 5 breweries in South India. The oldest of which, Castle Breweries, dated back to 1857. United Breweries, as these breweries were named in 1915 has come a very long way.

Soon afterwards, the sight of bullock carts carrying huge barrels or 'Hog's heads' containing beer became a household sight. These carts wheeled their way to the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India. And the history of Beer Division of United Breweries!

The company was bought by late Mr. Vittal Mallya in 1947, and since then has never looked back. Today each one of the 32,000 Beer outlets in India sells one brand or the other from United Breweries
TIMELINES:
Timelines - 1940's
1944 - First Bottled Beer under the label "Exports Beer".

1948 - Mr. Vittal Mallya became the first Chairman.
1950's
Registered office moved to Bangalore.
Timelines - 1960's
1960 - Kalyani Breweries was set up.


1965 - Kesarwal Beverage was set up in Goa.
Timelines - 1970's
1972 - High Range Breweries set up in Chertalla in Kerala.


1974 - UB Beer exported to Aden and Middle East.


1978 - Punjab Breweries was formed.


Timelines - 1980's
1981 - Canned Beer was introduced.


1982 - UB's Kingfisher Lager hit parlours in England and USA
Timelines - 1990's
1996 - UB purchased 30% equity of National Sorghum Breweries in South Africa.


1997- 98 - Invested in Brewing Business in USA by purchasing 6 Micro Breweries.
Timelines - 2000-2004
2000 - Associated Breweries & Distilleries Ltd. and Mangalore Breweries & Distilleries Ltd. were acquired.


2001 - MABL was formed


2001-02 - Acquired GMR Vasavi, MP Breweries and
41% share of Inertia Industries Ltd.
65% share of Associated Breweries & Distilleries Ltd.
97% share of Mangalore Breweries & Distilleries Ltd.


2002 - Aquired Empee Breweries

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